WELCOMING
To be a welcoming environment for everyone, regardless of status or experience level.
EVOLVING
Always evolving and learning to consistently provide the best possible services to our community.
ACCESSIBLE
Both our staff and resources are accessible. Minimal barriers of entry and free resources available to all.
LOGICAL
Cultivating our community, products, and services in the most logical way possible to reduce consumer confusion.
TRUSTWORTHY
Earning our customers’ trust by ensuring that the value we provide is legitimate and thoroughly vetted.
HELPFUL
Help our members by engaging with them directly and facilitating a community where nobody ever feels alone.